FMAThe growth partner for ambitious gym owners
More members.Every month.
Stop gambling on ads that bring tyre-kickers. FMA installs the Member Engine — ads, follow-up, sales and retention working as one system — inside ambitious gyms. 1,000+ gyms helped.
Lewis Majid · Black Country Barbell
- Ad spend
- £1,066
- Leads
- 634
- Cost per lead
- £1.68
- Conversions
- 57
Respected by the leading authorities in the fitness industry
Unfair data.Unfair advantage.
Most agencies guess. FMA sees what's working across 1,300+ gyms in real time — which offers convert, which creative stops the scroll, which follow-up closes. When we tell you what to do next, it isn't a hunch.
Gyms helped
Across the UK, Ireland, Europe, US, Canada & Australia
Active clients
Gyms inside the FMA network right now
Gyms of campaign data
Every recommendation is benchmarked, not guessed
Five-star reviews
4.7 TrustScore on Trustpilot
It's not a lead problem.It's a leak problem.
Every gym owner gets told the same thing. The answer is always more:
- More ad spend.
- More posting.
- More discounts.
- More 'challenges'.
But pouring more leads into a leaking bucket just makes a bigger mess. The gyms that grow on purpose fix the four leaks between “enquiry” and “member for life” first.
The ads bring tyre-kickers
Discount-led creative attracts bargain hunters, not committed members. Cheap leads, expensive problems.
Leads go cold in minutes
Every minute a new enquiry waits, intent drops. Most gyms reply hours later — if at all.
Bookings don't walk in
No reminders, no pre-frame, no accountability. Half the calendar no-shows and nobody chases.
Trials never become members
A front-end sale with no conversion path is a one-off payment, not recurring revenue.
Illustrative model per 100 enquiries. Your numbers will differ — we'll map yours on the call.
The Member Engine.Five systems. One flywheel.
Not a single channel. A complete growth system where every stage feeds the next — so each new member makes the next one cheaper to win.
Attract
Scroll-stopping Meta & Instagram campaigns built on what's already working across 1,300+ gyms. Proven offers, real-gym creative, no bait-and-switch challenges.
From scroll to standing order.
Every stage hands off to the next automatically. Nothing falls between your ads, your inbox and your front desk.
Ad
Meta / Instagram
Lead
Qualified enquiry
Booked
< 5 min response
Showed
Reminders + pre-frame
Sold
Trained close
Member
Recurring revenue
Run your numbers.See the engine's output.
Move the sliders. This is the same pipeline math we walk through on every strategy call — just with your gym plugged in.
New members / month
72
New recurring revenue / month
£10,828
Lifetime value per month of ads
£108,281
Return on ad spend
72.2×
Illustrative only, not a forecast or guarantee. Results depend on your market, offer and how fast your team follows up.
Get my real numbersStart fast.Then compound.
Every FMA gym starts with Momentum. The ones who want to go further graduate into UpLevel.
Leads and members moving — fast.
A focused 60-day sprint that installs the engine and gets your pipeline full. Done-for-you campaigns, live coaching calls and hands-on support from day one.
Right for you if…
- Leads have dried up or you're stuck on a plateau
- You're new to FMA and want a visible win before committing long-term
- You want a system, not another freelancer
UpLevel™
Scale past the plateau.
For established FMA clients past their first wins. The full growth system: more channels, deeper sales training, masterminds and the room of operators who've already done it.
Right for you if…
- You've completed Momentum and want to compound
- Growth has levelled off and you're ready to add channels
- You're opening site two (or six)
Your first 60 days.
Clear phases, clear gates. You always know where you are and what's next.
Install
Offer, audience, creative, landing page, CRM and follow-up automations built and wired together.
Gate
Engine live and tested end-to-end
Launch
Campaigns go live. Daily enquiries land in your CRM and your team is coached on speed-to-lead and booking.
Gate
Consistent daily enquiries
Optimise
Kill losers, scale winners. Cost per lead comes down, show rates and close rates go up.
Gate
Predictable weekly new members
Compound
Move into UpLevel: more channels, front-end to recurring, masterminds and multi-site playbooks.
Gate
Growth on purpose, every month
Real gym owners.Real results. On camera.
No stock photos, no anonymous screenshots. Press play and hear it from the owners themselves.
£69,024
return from £1,066 ad spend
Lewis Majid · Black Country Barbell
0 → 170
members at a new site in 12 months
Ray Ginley · Tribe, Belfast
102
six-week challengers sold in one month
Jack Wheeler · Alberta, Canada
150 / 70
quality leads / sales in 3 months
Jack Clark · Wolfe Strength
400%+
revenue growth
Ben Tapping · BSC Fitness
180 → 450
group training members
Dan Moore · DM Elite
€50K
from 140 sales in the first 90 days
Roy Pennings · Zone5
£39,800
in front-end sales
Chris Grieveson · Primal Fitness
−90%
cost per lead on an SGPT gym
Andrew Robson · Roots Fitness
224
members and ~$50K closed in November
James Ogle · Greensburg, US
£3.47
cost per lead, 25 members signed
Alex Game · Stevenage
80 → 150
members in 10 weeks
Ray Ginley · Momentum
Client results are shared with permission. They are individual outcomes, not typical, and not a guarantee of what you'll achieve.
I want results like theseGym ownerswe work with.
SGPT studios, large group training, open gyms and multi-site operators — in the UK, Ireland, Europe, North America and Australia.
Jack Clark
Wolfe Strength · Victoria, AU
150
leads
70
sales
3
months
Ray Ginley
Tribe · Belfast, NI
80→150
members
0→170
site 2
10
weeks
Ben Tapping
BSC Fitness · UK
400%+
revenue
4
years
Becca Huntsman
Cutting Fitness · UK
20
front-ends, month 1
2×
best month
Roy Pennings
Zone5 · Netherlands
140
sales
€50K
revenue
90
days
Dan Moore
DM Elite · Inverness, UK
180→450
members
2
sites
80
1st campaign
Tim Reid
ETC Fit · UK
3+
years with FMA
Paid
+ organic
Alex Game
Stevenage · UK
£3.47
CPL
25
members
£6,175
front-end
James Ogle
Greensburg · US
20+
new clients
$50K
month
224
members
Daniel McLeod
Ayr · Scotland
1
campaign
2×+
MRR (on track)
Gyms in the network
240+ five-starreviews. Read a few.
Trustpilot
4.7
150 quality leads. 70 sales. 3 months.
“Absolutely stoked with our results after 3 months with FMA. Their systems, support, and strategy have been spot on from day one. They actually get fitness business. If you're a gym owner sitting on the fence, this is your sign to go all in.”
Jack Clark · Wolfe Strength · AU
Revenue up 400%+ in four years.
“As a gym we've been using FMA for almost 4 years and in that time we've grown our revenue by over 400%. This is largely down to the sales and marketing training they provide as well as the tools we have at our disposal. Best in the business.”
Ben Tapping · BSC Fitness · GB
Made our investment back in month two.
“In our first month alone we sold 20 front-end offers, almost double our best months prior. I was unsure if the leads would be quality — they certainly are. We've retained and converted these front ends to monthly recurring clients.”
Becca Huntsman · Cutting Fitness · GB
180 → 450 group training members.
“With FMA since 2020. We joined just after Covid with 180 members and have since opened a second site and now have 450 group training members. FMA plug in campaigns when we need them and host excellent masterminds — a huge value add.”
Dan Moore · DM Elite · GB
Three years and still compounding.
“They've drastically helped me improve my marketing and understanding of Meta. Their knowledge of both paid and organic has led me to continuously evolve and grow our facility. Their events are fantastic and help with team CPD.”
Tim Reid · ETC Fit · GB
After burning through agencies…
“After burning through numerous agencies without getting consistent results, FMA showed us what real marketing and sales is. Would recommend any gym to work with them.”
Roy Pennings · Zone5 · NL
The playbooks.On the record.
The Fitness Industry Business Podcast: gym owners who went from one site to six, 183 to 700+ members, PT to multi-site — breaking down exactly how they did it.
Fitness Industry Business Podcast
New episodes weekly · YouTube, Spotify & Apple
You don't hire us.You join the room.
Most agencies are a freelancer and a laptop. FMA clients get a team, a playbook — and a network of operators who've already solved the problem you're facing.
Client-only masterminds
Packed rooms of gym owners sharing what's working right now. Brighton, Dublin, Birmingham and beyond.
Sales bootcamps
Your front desk and coaches trained to book, show and close — so the leads we generate turn into members.
Industry stages
HYROX, Coaches Congress, PerformX Live. FMA is in the rooms the industry trusts.
A full team.
Not a freelancer with a laptop.
Ben Davis
Founder, Fitness Marketing Agency
Built by fitness people, for gym owners.
The industry is full of mentors, consultants and “gurus” with no roots in fitness — who overpromise and disappear. FMA is led by Ben Davis, the marketing expert the industry's own leaders call when they need help, backed by a team of strategists, media buyers, creatives and sales coaches.
That support structure is the difference. It's why our clients stay for years — and why 240+ of them have taken the time to leave a five-star review.
We're not for everyone.On purpose.
This is for you if
- SGPT & semi-private training facilities
- Coach-led and large group training gyms
- Independent gyms and open gyms
- Fitness franchises and multi-site operators
- Owners who'll follow a proven process and show up to the calls
This isn't for you if
- You want cheap, price-focused, unqualified leads
- You want bait-and-switch challenges or gimmicks
- You want to be handed tech and left to figure it out
- You won't pick up the phone when leads come in
- You're looking for overnight miracles with zero input
Questions
Beforeyou book.
We look at your numbers — current members, price points, lead flow, close rate — and map exactly where the leaks are. You'll leave with a plan whether we work together or not. If it's a fit, we'll show you how Momentum would install the engine in your gym.
Your next move
A predictable flow of ideal gym members. Starting now.
Pick a time
Choose a slot for a 30-minute strategy call with an FMA growth strategist.
We map your leaks
We go through your numbers and show you exactly where members are slipping away.
Get your plan
Walk away with a growth plan. If it's a fit, we install the engine with Momentum.
